7 October 2021
SW Councils Coaching & Mentoring Conference

The Magical Canvas of Projective Coaching

Coaching can be a highly structured, cognitive process which revolves around a defining interaction - the coaching conversation.
Clients seeking change can sometimes feel under pressure when asked to describe their current situation or their aspirations in words. They can feel under pressure to sound ‘smart’ or ‘right’ or as if they only have some minor obstacle to get over. This effect can be amplified in organisational coaching, where the need to demonstrate alignment with an organisational culture creates its own expectations and pressure.

The client can feel judged, or they can compare themselves to others. All of this is caused by the need for the coach to understand the client’s situation, to make some analysis, to hear the client’s story and ask ‘appropriate’ or ‘intelligent’ or ‘powerful’ questions.

In Projective Coaching, the professional coach will use a far greater range of methods, a far greater range of non-verbal communication channels to enable the client to more freely and easily express themselves, make connections, recognise resources and discover solutions. Through a limitless number of communication tools, the coach can create the space for the client to explore through art, through imagery, through physical form and space, through harmony, through anything that the coach and client can imagine. In simple terms, if we give our client a blank canvas, they will create a self portrait.

Through the shared interpretation of this self portrait, the client gains a new level of self awareness and understanding. This is a complementary alternative to the more cognitive, outcome focused, action oriented style of coaching which is popular as it is easy to teach and evaluate. Often, clients need the time and space to freely express as they are, unbound by the expectations of the coach or their other relationships. Through this self expression, acceptance, discovery and insight emerge naturally.

Resources and Links

During the workshop, you'll need to access the free Projective Image Generator on the projective.coach website

You'll might also like some questions to ask in the 3 Circles exercise

You might also find these resources and links handy...

Buy the Projective Coaching Techniques book from Amazon or direct from me - it's in colour and its very nice! (£15)

Buy the Projective Coaching Cards direct from me (£15)

As a special offer for conference delegates, you can get both together for just £20 - a massive saving of £10!


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A worksheet for the Mandala and a video to show you the Mandala in action

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